According to iResearch, sales of imported liquid milk on Chinese B2C websites soared to 788 million Yuan in the first seven months of 2015. There into, sales of liquid milk imported from European Union was 494 million Yuan, accounting for 62.8% in the sales of imported liquid milk on B2C websites, which implied that European Union became the principal source of Chinese imported liquid milk. And sales of liquid milk imported from New Zealand occupied 17.5%, ranking the second in the top sources of Chinese imported liquid milk. Moreover, imported Australian liquid milk took up 15.9%.
Germany milk accounted for 45.8% in China imported liquid milk by sales on China B2C websites in the first seven month of 2015. Furthermore, Germany milk brands took five places in China top ten milk brands list. Why Chinese online shoppers were so popular with Germany milk. The reasons were that Germany milk was widely considered to be high-quality and reliable, showed the survey result.
It can be found that online shoppers attach more attention to production technology, requirements for quality control and brand image of manufacturer besides milk sources when purchasing imported liquid milk.
Therefore, the finding implies that under the condition of trust crisis in China domestic milk, China’s milk producers should reset brand image, take more social responsibilities while marketing taste and nutrition of their milk
Source: iResearch China