Louis Widmer one of Switzerland’s leading Dermatological Skincare companies has launched a Skincare Test for the China market. The Wechat Miniprogram is designed to help Chinese consumers to decide which products will be right for their particular skin type and problem.
Louis Widmer specialises in developing skincare products for sensitive skin and as such is committed to educating consumers and helping them to find the right product for their every-day skin care needs. The mini-program developed by Digital Jungle and launched via a KOL promotion and competition to encourage people to follow our Wechat account and trial our products generated thousands of participants.
“The launch of the Miniprogram is just one part of an integrated marketing strategy that Louis Widmer have for China where we are working with Digital Jungle to build the brand awareness and to grow the social and digital footprint. This is particularly important in driving awareness, interest and demand for our products that can then be translated to our Tmall flagship store.” Said Andrea Hearner who is leading digital for the Louis Widmer brand
China is the world’s biggest market for Skincare and beauty products and competition is fierce. “Simply opening a store is not going to make you successful in the China market. You need to build a story about the brand that the Chinese consumers will understand and trust before they will buy” You also need to do it using their medium of choice and in China that is mobile & digital”said Stephen Schwalger CEO Digital Jungle.