RESEARCH & INSIGHT
Understanding Chinese Consumer Behaviour
Connections are key in online social networks; people are loyal to whom they are connected to and what provides them benefits. People stick with established ties they trust. Interacting with those we know and trust brings a sense of warmth and belonging to the virtual communities. We are open to meeting new people as long as they are introduced by those we trust. An established community, with dense interconnectivity, not only keeps existing members happy, but is also a large magnet for contacts of current members, everyone wants to be connected and included in thriving communities.
We Analyse to Understand
By leveraging big data, Digital Jungle’s Research & Insights team produces a wide variety of Social Analysis Reports that map and measures relationships and information flows within your social media network. We undertake both a visual and a mathematical analysis of the relationships that tie your followers on Chinese social media sites.
To understand networks and their participants, we evaluate the location of actors in the network. Measuring the location is finding the centrality of all actors. These measures give insights into the various roles and communities in your network – who are the influencers, experts, leaders, brokers, isolates, where are the communities, who is in them and why – who is in the core of the network, and who is on the periphery?
These valuable insights are captured by Digital Jungle’s team of analysts and presented in the form of reports which will enable you to better design your online content. These reports are accompanied with short videos showing actual community development, engagement connections and geographic growth.
Digital Jungle’ social network technology and analysts do not focus solely on attributes of individuals. They look at relations and exchanges between people and how these connections influence choices. They examine the effect social networks have on the behaviour of individuals – how people influence social structures, and in return, how those structures affect the individuals embedded in them.
Growing a community is not just adding new members. It requires adding both people and relationships. The number of participants is important in social networks, but it’s the relationships and the patterns they create that are key. A community thrives by its connections, not by its collections! It’s the relationships, and the prospect of future relationships, that keep members active and excited.
Digital Jungle will undertake a detailed social media network analysis that is captured in a written report. Each report contains marketing implications and actionable insights for you or your Agency to use in brand strategy, digital communications and social media execution.