Aug 04,2015

Using Social Media to Attract Chinese Tourists

The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In Read More

Around 3 minutes and 9 seconds to read

Aug 04,2015

Using O2O within Chinese Digital Marketing Programs

Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature QR codes Read More

Around 2 minutes and 1 second to read

Aug 04,2015

China Plays Critical Role in Successful Launch of Apple Watch

From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the watch Read More

Around 2 minutes and 50 seconds to read

Aug 04,2015

Three-Year, Multiple-Entry Tourist Visa for Chinese Travelers

With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple-entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an ease of Read More

Around 1 minute and 54 seconds to read

Aug 04,2015

Chinese Luxury Consumers Do Their Research

Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These Chinese luxury consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal Read More

Around 2 minutes and 34 seconds to read

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