Dec 24,2015

Get started with WeChat Shop

WeChat has again announced a transforming feature for their verified account users; WeChat Shop. For WeChat’s official account owners they can can now set a up a shop within their WeChat account application. This handy function can also be complemented with the Retailer Coupon Function The Wechat Shop provides the following features for online shop management: Product Read More

Around 2 minutes and 26 seconds to read

Nov 16,2015

Imported German Milk Is Most Popular With Chinese

According to iResearch, sales of imported liquid milk on Chinese B2C websites soared to 788 million Yuan in the first seven months of 2015. There into, sales of liquid milk imported from European Union was 494 million Yuan, accounting for 62.8% in the sales of imported liquid milk on B2C websites, which implied that European Read More

Around 1 minute and 9 seconds to read

Sep 11,2015

China will Lead in Tourism Investment by 2025

Every year, World Travel & Tourism Council (WTTC) forecasts the economic impact of the Travel & Tourism sector in 184 countries and 24 regions. This year WTTC forecasts that the United States and China will retain their rankings as the two biggest Travel & Tourism economies in the world, but Germany has overtaken Japan to rank Read More

Around 1 minute and 39 seconds to read

Aug 04,2015

Using Social Media to Attract Chinese Tourists

The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In Read More

Around 3 minutes and 9 seconds to read

Aug 04,2015

Using O2O within Chinese Digital Marketing Programs

Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature QR codes Read More

Around 2 minutes and 1 second to read

Aug 04,2015

China Plays Critical Role in Successful Launch of Apple Watch

From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the watch Read More

Around 2 minutes and 50 seconds to read

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