AUCKLAND INTERNATIONAL AIRPORT
Auckland International Airport was interested in substantiating its position as the go-to entry point for people travelling to New Zealand. Digital Jungle was tasked with taking over their social channels as well as the production of Chinese-specific marketing collateral to attract Chinese consumers to visit Auckland.
Research and Insights, including:
- Identification of target audience
- Research into audience’s digital consumption habits
- Development of relevant and meaningful content for this audience
Social Media Marketing, including:
- Weibo content, strategy & execution
- Social listening and monitoring.
Search Marketing, including:
- Ongoing monthly optimization of the site for the Chinese search engines
- Targeted SEM campaigns in selected cities in China.
- Targeted SEM based on client’s promotion and audience analysis