CASE STUDY
DU IT
DU IT, a well-known personal care brand of Australia, plans to establish the brand awareness of its products in the China Market. Digital Jungle created a customised Chinese website and managed its Chinese social media account. In addition, Weibo campaigns have gained a huge success which tripled the followers’ base of DU IT’s Weibo account.
CHANNELS
Social Media Marketing, including:
- Weibo content strategy & execution
- Social listening and monitoring
- Community outreach and management
- Createive concepts, and ePR
- Conducting Weibo activities (Promotional campaigns on Weibo)
Search Engine Marketing & Optimisation
- Supporting the development and growth of the Chinese official website in China
- Ongoing optimisation of DU IT’s website for the Chinese audience
- Brand localisation
- Campaign & SEM sites/page
- SEM strategy & management
- Facilitating Weibo campaigns
RESULTS
Digital Jungle established a strong presence of DU IT on Weibo by leveraging this channel to execute Weibo activities. 37,881 people participated in the Weibo campaign on the International Children’s Day and after this event, the fans’ number of the DU IT Weibo account increased from 3514 to 11,612. (three times more than the number before the campaign)