HOLLAND AT HOME
Holland at Home allows Dutch expats worldwide to enjoy the comforts of home no matter how far they are spread across the globe. In 2014, the company noticed that they had a huge Chinese consumer base and sought to build their brand within China to capitalize on this. They asked Digital Jungle to oversee an extensive program across multiple channels to connect with this audience and drive sales.
Search Engine Marketing & Optimisation
- Paid and earned media campaigns through Chinese search engines
- Ongoing optimization of the Holland at Home site for Chinese audience
- Brand localization
Social Media Account management
- Account setup on Weibo
- Content production to drive online sales
- Daily account management
- Monthly progress reports
- Creation of Chinese-specific marketing collateral
Optimisation of existing content for Chinese audience
Having noticed in 2015 that while the digital activities were generating interest, sales in other areas had trended downwards, Holland at Home requested further services from Digital Jungle that are commencing in late 2015. This includes DSP marketing as well as the creation of product-specific e-commerce platforms to generate sales online.