May 18,2016

3 practical ways for brands to engage with followers on WeChat

WeChat has been the most popular mobile messaging platform in China, with more than 600 million users recorded in August 2015. In the Web2.0 era, consumers can’t be regarded as passive information receivers anymore, instead, brands should take efforts to engage with fans on social media platforms to keep the community running and growing steadily. Read More

Around 2 minutes and 6 seconds to read

May 16,2016

Why do you still need Weibo?

Steven Hawking, a well-known theoretical physicist, becomes popular among Chinese community, especially younger generation, because he launched his first Chinese Weibo on April 18th, and gained over 1.8 million followers within one day. Up to 10th May, Hawking’s Weibo has attracted 3,778,244 followers with only 5 posts. This indicates that Sina Weibo is still an Read More

Around 2 minutes and 50 seconds to read

Mar 17,2016

A Simple Guide to the Chinese E-Commerce Platforms

China has become the world’s largest e-commerce market for foreign brands. E-commerce is expected to make up 24.2% of total Chinese consumption and generated more than us$253 billion in sales in the first half of 2015 – over 10% of total retail sales during that period. It’s estimated that M-commerce (e-commerce by Mobile device) will Read More

Around 6 minutes and 46 seconds to read

May 25,2015

Strategic Alliance of Baidu and Taboola

This week, Chinese search engine giant Baidu and content marketing firm Taboola made news when they announced their strategic partnership. Working together, these two companies can enhance the services that the other provides. But what do these companies each do separately? Baidu’s Success In the simplest terms, Baidu can be thought of as the Read More

Around 2 minutes and 50 seconds to read

Feb 26,2015

10 Reasons Good Content Marketing is Like Good Sex

Everyone’s doing it right? That’s what you’ve heard in the halls, on the field and in the locker room… And, everyone wants to fit in, and it may seem lonely if you feel everyone else is doing it. Just know that everyone isn’t… well maybe they are but many are not getting it right. Below Read More

Around 2 minutes and 30 seconds to read

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