Beijing, CHINA 22nd September 2015 – Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Hong Kong based company 360 Global Advertising Unit for the re-selling of the Qihoo 360 Advertising services (www.360.cn). 360 Global Advertising Unit is the authorized agent of Qihoo 360 to sell the Qihoo Advertising Services in defined territories outside of the People’s Republic of China.
Qihoo 360’s advertising footprint includes its flagship search engine Haosou.com, as well as its 360 Personal Start-up page and mobile apps store. According to Mr. David Ip, the General Manager of 360 Global Advertising Unit, the Internet search engine Haosou.com currently processes 300 million searches daily with 30% market share. This makes Qihoo the 2nd largest search engine in China.
By 2016, Qihoo aims to increase its market share to 40%, through both focusing on the China market as well as the overseas territories. To differentiate from the market, Qihoo focuses on securing Internet safety for its Haosou.com Internet search engine and offering compensation to Internet users. For example, if users have purchased goods through the haosou.com browser but did not receive the anticipated goods, the user can claim their loss with Qihoo.
Qihoo 360 is aiming to not only grow its own market share, but also expand the overall mobile search sector in the coming years with solid, innovative products and services. Qihoo 360’s online advertising growth is strongly supported by both search and mobile monetization. “We are particularly encouraged by the progress in search monetization and expect the upward momentum to continue,” said Ip. “We are furthermore delighted to be partnering with Digital Jungle to jointly push the growth of the Qihoo 360 platforms further and provide more clients with the opportunity to benefit from the Qihoo 360 Advertising Services and grow their businesses in China.”
Dr. Matthew McDougall, CEO of Digital Jungle, said: “it is exciting to see the ongoing growth in demand for digital marketing services aimed at reaching Chinese audiences. The collaboration with Qihoo 360 allows us to provide our clients with a broader range of high-impact advertising services in to help them build their brands with a Chinese speaking audience. “
