Sydney, AUSTRALIA 23rd January 2015 through this new partnership, Digital Jungle has been engaged to provide strategy, planning and execution of TICT social media and content marketing programs. TICT being the peak body that represents and acts for the Tasmanian tourism industry.
Digital Jungle will position Tasmania as the Environmental Tourism Capital of the World by engaging the industry in demonstrating their environmental credentials. Together, the two organisations will endeavor to raise awareness of environmental and social responsibility good practices amongst the tourism sector and the global visitor economy.
Mark Olsen, General Manager of EarthCheck’s Advisory Services stated, “The idea is to create ‘content platform’ that Tasmanian operators can leverage to tell their stories. Our decision to select Digital Jungle as our Agency partner recognises their strength in digital storytelling, ensuring that we will be setting the bar high in terms of content that will foster operator engagement. Ultimately this will help EarthCheck to achieve its goal of positioning Tasmania as the number one environmentally friendly destination in Australia”.
Dr. Mathew McDougall, Founder & CEO of Digital Jungle added, “This is a fantastic new partnership for the Agency and having the opportunity to work with such organisations helps energise the Digital Jungle team. We are all very proud to be part of a campaign that is taking an active role in helping to solve the world’s social, economic, and environmental challenges.