China’s biggest e-commerce retail service, TMall Global, is leading the way in SEO. Although TMall is a service provider that operates without a company or overhead cost, they have been overwhelmingly successful in attracting business. TMall works with Western companies to help them boost their brand image and sell foreign authentic goods to the Chinese market. With a strong consumer base on TMall, Western companies looking to enter the Chinese market should take note of TMall’s services.
How TMall Works
Boasting the world’s largest population and a thriving middle class, China is an important market for international brands. However, connecting with Chinese consumers if often easier said than done, and Western companies need to take the right steps in order to get started. TMall Global has developed a platform that allows for these companies to succeed, and sets specific requirements they must follow in order to have a place on TMall’s site. For example, in order to be established on TMall, the company must possess a trading license and documentation of brand ownership, while also being a well-established brand that currently has no presence in China.
Furthermore, there are specific store formats that are allowed on TMall Global: brand flagship store, franchise stores, and a specialty store. So how does the process get started? First, foreign companies must go through TMall’s international registration process, which consists of trademarking their brand, narrowing the location of their target market, and establishing order and warehouse management systems. Following that, the company must put together a strategic plan for the e-store layout, develop store operations on TMall, and create a Chinese customer service team. After the initial set-up, TMall’s B2C structure allows for Chinese consumers to purchase products from foreign companies and the company then ships the purchases to China.
Overall, TMall assists in the difficult process of building relationships with target audiences and allowing for overall company growth. TMall Global can assist through consulting and relationship management, which includes store setup, proper marketing and promotion, operation management and distribution management. Companies that are looking to be recognized in the e-commerce sector in China should take note of what TMall has done for other companies that has led to success and tremendous growth.
