Early this year the University of Technology Sydney (UTS) launched a new mandarin website and Miniprogram to support prospective Chinese students to explore the academic options and pathways to studying at the university.
DJ was commission in 2019 to conduct a strategic review of the market, the UTS & UTS Insearch digital assets and to then develop a digital plan that would support a deeper engagement with their audience.
In delivering this ecosystem DJ worked with the UTS & UTS College (previously known as UTSInsearch) to develop a website that merged the two organizations into a single entity enabling prospective students to understand what degrees and courses are available across the two campuses, introduces them to the Sydney lifestyle and supplies them with the information they will need to have them or their agents to apply to study at UTS.
In a first for any university in Australia, the UTS commissioned a Wechat Mini-program that allows prospective students to; find the degree they are interested in, enter their current academic information and results to see whether they qualify to study for that degree and if not, what study pathways they have via UTS College to their UTS degree.
Mini-programs are the fastest growing application platform in China and operate within the Wechat environment. These apps are used for everything from high end shopping to booking flights or getting the car serviced and everything in between. Like Wechat itself, which has over 1 billion users, they are becoming a must have for marketers targeting the Chinese, particularly for those in the universities younger demographic. In launching this application UTS has demonstrated its innovative approach to teaching and its leadership in technology.
Website Visit https://utsaustralia.cn/
Best viewed in mobile as China is mobile first market
Site hosted in China so may experience some speed issues due to Chinese firewall
Miniprogram – Scan with Wechat